CBD Marketing on Instagram: Can You Advertise CBD There?

Nikolay Stoyanov

January 5, 2022

Today we’ll talk about CBD marketing on Instagram and answer the question “Can You Advertise CBD on Instagram?”

The cannabis industry is relatively new.

The sensitive nature of marijuana makes it hard for growers to perform their day-to-day activities.

This is best seen when it comes to CBD advertising on Instagram.

Can You Advertise CBD on Instagram?

Unlike your traditional products, most advertisers will not promote cannabis and CBD.

Even if it’s allowed by law, the companies are usually shy about this plant. So in a way, it makes sense.

Nowadays, marijuana is often referred to as medicine, but still, most people think of it as a psychedelic substance.

The stigma remains, and until it is lifted, we will need to wait patiently.

Minimal options for CBD marketing on Instagram are a problem.

Given the limited CBD marketing opportunities on Instagram, cannabis companies usually focus on search engine optimization.

It is possible to optimize your website pages to be more visible to search engines.

Unfortunately, cannabis SEO takes time, which is why many entrepreneurs try their luck with ads and, in particular, pay-per-click.

Google Ads, Facebook AdsTwitter, and Instagram all have their specific rules regarding cannabis.

Some of them (like Twitter) are prepared to ban accounts that mention cannabis in any way. Google, for example, doesn’t allow cannabis ads. Although this sucks, there are workarounds.

In this article, we’ll answer the question: “Can You Advertise CBD on Instagram.”

What are your limits as a cannabis brand? How far can you go?

Keep reading to find out!

Don’t even think about paid ads.

As already mentioned, Instagram is pretty restrictive regarding paid ads.

If the moderators catch you positing ads about marijuana or advertisements that are related to the plant, you can get in lots of trouble. So it is much better to avoid it.

Otherwise, you will endanger your account and might even get a ban. So instead, you should focus on developing your own network by increasing the number of followers.

Linking to a commercial cannabis site is a no-go.

Any indication that you have a commercial intent can pose issues for your account.

The company has done everything in its power to make CBD marketing on Instagram a choir.

For example, if you directly link to your site, there is a chance they will ban you for life. So, you can’t use ads, and you can’t link to the site.

How do you approach the issue? It’s simple! Link to one of your other profiles.

There are various platforms that you can utilize for this. However, keep in mind that other social media platforms can also be problematic, so think hard about how you’re going to connect all of this.

Place focus on the long-term.

New cannabis growers are often stretched too thin to market their dispensary on Instagram.

Most of them had to invest heavily in the project. This is because they need a quick return on investment to stay in business.

Unfortunately, it is hard to promote a new CBD company on Instagram. As a result, some people may get stranded not finding a good market. No matter what, you need to focus on long-term success.

Although Instagram may not provide a quick return, it is the future you should be focusing on. As more states legalize marijuana, social platforms will adopt a more lenient stance.

When that happens, you will already have a fully developed network. All you will need to do is place a link to your site and start selling like crazy.

Create educational content

Due to the nature of the issue, you will have to avoid creating commercial posts. Instead, it is best to focus on creating images and videos that can be regarded as educational.

Remember that there is always something to talk about cannabis.

You can compare strains, give tips on how to get higher yields, talk about CBD benefits, etc. Of course, some growers will think that this is unnecessary and will not increase sales.

However, given the limited opportunities for CBD marketing on Instagram, this is perhaps the best way to drive traffic to your profiles.

Then, people will realize that you’re actually selling cannabis one way or another.

Connect with cannabis influencers

Like with any other product or service, it is imperative to connect with influencers. They can promote your company from the outside without ever endangering your Instagram profile.

Keep in mind that many people use marijuana in one way or another.

Whether we’re talking about CBD marijuana or just plain old psychedelic weed, some people will be interested in buying it.

So, it’s not as if you’re wasting your money going to an influencer who is not specialized in the product.

Of course, you will get much better results if you connect with the real cannabis influencers, but other people with significant followership can also do the trick.

How to do CBD marketing on Instagram

So, what’s the answer to the question: “Can you advertise CBD on Instagram.”

Well, it seems that Instagram is a bit more lenient when it comes to cannabis. But that doesn’t mean you should relax.

If you genuinely want to do CBD marketing on Instagram, you need to be smart about it. Make sure to avoid commercial messages and, instead, try to provide value to people following your account.

If you do everything right, your channel will slowly start growing, and ultimately, you will be able to drive much more targeted traffic to your website. 

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