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CBD marketing

Cannabis Logos: CBD Logo Best Practices in 2021

If you’re in the CBD industry you need professional cannabis logos for your company.

The cannabis industry is in full swing. No matter where you live, there is a good chance that the substance is legalized in one form or another.

Although CBD is common in many parts of the world, there are also certain places that allow recreational marijuana. Given the enormous rise in popularity (and legalization that comes with it), it makes sense that cannabis logos are sought after.

When we mention CBD logos, the first thing that comes to mind is a green leaf. That has been the signature CBD oil logo design for years and years.

However, with the increase in competition, it is very hard to raise brand awareness by relying on a simple leaf. You need something impressive, something that would catch viewers’ attention.

Changes in cannabis logos

As already mentioned, the green leaf CBD logos was popular until recently. It was a sign used to signify recreational cannabis and all the cool emotions that come with it. But this is one of the main reasons why it is no longer popular.

Today, the cannabis industry stands for much more than simple, creational marijuana. In most cases, it refers to medical marijuana.

In that sense, it makes much more sense to rely on CBD oil logos that have some connection to medicine and pharmaceuticals. There are also many more companies that do marijuana research, cannabis marketing, etc.

So, if you want to order a CBD logo, it makes more sense to go with an authoritative or clean design.

The importance of marijuana branding

Although the cannabis logos are such a small thing, it is at the forefront of cannabis branding. It is a sign that will follow you wherever you go, so make sure to get it right.

You need to invest some money into it so that you start your marketing journey the right way. Keep in mind that the CBD market is relatively new, especially in the US.

Each year, for the last few years, this industry has experienced exponential growth. Based on the numbers in the US as well as the world, there is no stopping this brand.

There are already some prominent companies out there. But, that doesn’t mean there isn’t any space for a new organization.

The market is relatively unsaturated, which is why you need to act fast. By creating a good, recognizable CBD logo, you can set up your company for success, before it’s too late.

Today, the creation of a CBD logo is seen as a very serious step in a company’s development. Your website can no longer leave a mark if you take a simple image and use it as a cannabis logo.

No, it is a process that needs some consideration. The cannabis industry is becoming mainstream, which means that you also need to look professional to set yourself apart.

In other words, you need to invest in a CBD logo that will be worth more than $50. It needs to capture your brand message in the right way, while at the same time, being memorable. This is especially important if you want to get new customers.

Always remember that people are still distrustful towards marijuana products. There are a lot of those who would like to use CBD, but they’re afraid of potential consequences.

Given that the substance has been illegal for such a long time, it has developed a bad reputation. You need to show potential customers that you’re not just some drug dealer who is selling marijuana on the corner.

You need to present yourself as a professional organization.

Best elements to use for your cannabis logo

Now, let’s discuss some actionable things.

Here are some tips on how to create a marijuana logo that will leave an impression!

  • Don’t focus on the cannabis industry. Instead, try focusing on your particular niche. If you’re into CBD, you can use elements that are common for the medical industry. If you’re a cannabis marketing agency, you can use tricks that are common for marketing companies. That way, you will be easily recognizable without having to look hokey
  • Try avoiding green marijuana leaves. There are simply too many companies using it, and you will look like everyone else. If you truly want to use it, try changing its color
  • Make sure to look professional. The days of “fun weed” are long over. Today, a cannabis company has to instill confidence so it can be presented to a wider audience. This is especially true for brands that want to go national, or that are looking for outside funding

Final words

As you can see, there are a few simple rules you need to follow.

Creating professional cannabis logos isn’t that hard. Still, you need to do it the right way. Otherwise, you will easily be lost behind.

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