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CBD marketing

CBD Keywords: Website Optimization for Cannabis Brands

Perhaps the biggest issue for a CBD business is finding the right marketing strategy. Today, we’re going to discuss the best CBD keywords.

Unlike some other industries, where you can advertise however you want, most platforms prevent users from promoting cannabis.

Even though that might change in the future, the fact remains that your hands are currently tied when choosing CBD SEO keywords to advertise.

As a result, most cannabis entrepreneurs decide to go with marijuana SEO and content marketing.

What is SEO for CBD companies?

SEO or search engine optimization is a marketing strategy that is meant to improve your rankings within search engines (usually Google).

That way, whenever someone types in “medical marijuana” in their web browser, your company is more likely to appear among the top results.

Needless to say, this will increase your internet exposure as well as potential profits.

Keywords and keyword-based optimization are integral parts of SEO for CBD companies. What are they? What do you need to know about CBD and hemp keywords?

Let’s dive in to find out!

What is CBD keywords optimization for cannabis brands?

“Keyword” is basically a synonym for “phrase.” It is something that people type in their browser when searching for information online.

Keywords are usually short, but depending on a search, they can get a bit longer.

There is a general rule when it comes to CBD keywords: shorter ones are harder to rank for but are more searched while longer ones are easier to optimize, but don’t have as many searches.

Some of the most popular phrases within this niche are:

• Dispensary near me
• Cannabis Sativa
• Cannabis Indica
• Cannabis edibles
• CBD oil
• CBD gummies, etc.

A cannabis SEO expert has to find the right balance between the two in order to get the best results possible.

So, what does this mean for your business?

At this point in time, social networks such as Facebook and Twitter don’t allow cannabis ads. This makes it really hard for new CBD companies to advertise online.

What should you do then?

The best option you have is to try and optimize your cannabis site. It is a free process that almost anyone can do with some experience.

However, if you don’t have years to sharpen your skills, we suggest that you hire a cannabis marketing agency.

If you do decide to perform CBD keyword optimization yourself, here are some of the main things you need to keep in mind.

1) Always consider the search intent of the CBD keywords

There is no point in getting web traffic if it won’t lead to sales. Some scrupulous SEO experts are willing to drive shady, low-quality traffic to your site just so they can say that they’re doing their job.

On the other hand, inexperienced people will try to get any type of traffic even if it doesn’t convert into sales. Your best bet is to target users who will potentially buy your products.

For example, there is no point in optimizing for CBD keywords such as “hemp ropes” as they will not sell CBD cannabis. So, make sure to consider this before deciding which phrases you want to pursue.

The intent can be further split into 3 subgroups:

  • Navigational: During the initial search, a person will just try to reach a specific site or source of information.
  • Informational: A person already knows what they need, and they know where they need to go to acquire this information.
  • Transactional: Transactional intent refers to all the queries where a person is looking to buy something online. These are the best web users for your cannabis store, as they are already looking for products such as yours.

2) Medium is optimal

As previously mentioned, short phrases are the most lucrative ones, but the odds of ranking for them are slim to none.

Some experts suggest that you go with longer phrases. However, our cannabis marketing experts suggest that you try and optimize medium-sized phrases (3 to 4 words).

They are somewhere between long and short phrases, and they are meant to bring enough traffic to justify the effort.

At the same time, it is more likely you will be able to rank for them as they are not that focused.

3) Finding the actual difficulty of your CBD SEO keywords

The best SEO optimization experts are able to find the perfect CBD SEO keywords that go against the general rules of optimization.

These key phrases are very rare, but if you’re able to find them, you will be able to get much better results than you would otherwise.

These search terms have an extremely high number of searches while having low difficulty. It is a specific situation, but it does happen sometimes.

If you are able to find some of these, you will be able to drive highly qualified leads to your site without too much effort.

4) Using the right tools

If you want to do a job right, you will need the right tools. CBD keyword optimization (and website optimization for CBD brands in general) are highly dependent on SEO tools.

The tools are great if you want to find the keyword difficulty of your CBD SEO keywords as well as their volume.

Keep in mind that these numbers are often approximations; it is really hard to determine some of these figures as Google itself doesn’t give us the precise data.

However, even if you have an approximation, you will be able to make an educated guess and pursue the best CBD keywords.

What are the best CBD keywords you can rank for?

As you can tell based on everything that we’ve said, there are some major differences in the quality of keywords. Some of your pages will be used as nothing more than informational resources, while other keywords for dispensaries have the potential of driving highly converting traffic.

Anyway, there are a few types of phases that every company should rank for:

  • Brand name

The first thing you need to ensure is that you’re able to rank for your particular cannabis brand name. If your company is called “Best CBD products,” you need to rank first, or at least second, for this specific phase.

When a person is looking for your site, they need to land on your pages instead of competitors’. Having a great cannabis or CBD brand name that relates to the product you’re selling can provide additional monthly hits.

  • Best CBD “your product” or Cheap CBD “your product”

When browsing Google, most people are either looking for the best or the cheapest. You should be able to rank for both of these variations.
Although it is hard to land on page one of Google for something like CBD oil, there are various other items you can rank for.

So, when a person is looking for these types of phrases, they will immediately land on your pages. Each one of these queries has enormous volumes and can lead to massive profits for your cannabis organization.

  • Phrases with “Buy”

Best “Best” and “Cheap,” “Buy” is another category you should prioritize. In fact, you can argue that this phrase is much better than “Best” or “Cheap.”

People who are typing this hemp keyword are already looking to purchase an item. They might not be at the last stage of their purchasing decision, but they do have a need and they want to resolve it on the internet.

If you’re able to rank some of your substances for keywords that have “Buy,” your profits will skyrocket. Needless to say, CBD Advertising Agency can help you rank for all these phrases making sure that your website attracts much more potential buyers.

Last thoughts

Online marketing is the best way to promote any business nowadays. This is especially true for marijuana and hemp.

Given that the CBD market is relatively underdeveloped, there is still a lot of room to grow. By investing heavily in strategies such as SEO, you can quickly put your company on the map.

CBD SEO keywords are definitely a great start, but you will need to involve other processes as well.

Like anything else on the web, you can micromanage all of the company’s promotional activities. However, due to the sensitive nature of website optimization for CBD brands, we suggest that you hire one of the reputable cannabis marketing companies.

If you want, you can give us a call, and we will do our best to choose the best CBD keywords for your business! 

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