Perhaps the biggest issue for a CBD business is finding the right marketing strategy. Today, we’re going to discuss CBD keywords.
Unlike some other industries, where you can advertise, however you want, most platforms prevent users from promoting cannabis.
Even though that might change in the future, the fact remains that your hands are currently tied.
As a result, most cannabis entrepreneurs decide to go with marijuana SEO and content marketing.
What is SEO?
SEO or search engine optimization is a marketing strategy that is meant to improve your rankings within search engines (usually Google).
That way, whenever someone types in “medical marijuana” in their web browser, your company is more likely to appear among the top results.
Needless to say, this will increase your internet exposure as well as potential profits.
Keywords and keyword-based optimization are integral parts of SEO. What are they? What do you need to know about CBD keywords?
Let’s dive in to find out!
What is keyword optimization?
“Keyword” is basically a synonym for “phrase.” It is something that people type in their browser when searching for information online.
Keywords are usually short, but depending on a search, they can get a bit longer.
There is a general rule when it comes to keywords: shorter ones are harder to rank for but are more searched while longer ones are easier to optimize, but don’t have as many searches.
An SEO expert has to find the right balance between the two in order to get the best results possible.
So, what does this mean for your business?
At this point in time, social networks such as Facebook and Twitter don’t allow cannabis ads. This makes it really hard for new CBD companies to advertise online.
What should you do then?
The best option you have is to try and optimize your site. It is a free process that almost anyone can do with some experience.
However, if you don’t have years to sharpen your skills, we suggest that you hire a cannabis marketing agency.
If you do decide to perform keyword optimization yourself, here are some of the main things you need to keep in mind.
1) Always consider the search intent
There is no point in getting web traffic if it won’t lead to sales. Some scrupulous SEO experts are willing to drive shady, low-quality traffic to your site just so they can say that they’re doing their job.
On the other hand, inexperienced people will try to get any type of traffic even if it doesn’t convert into sales. Your best bet is to target users who will potentially buy your products.
For example, there is no point in optimizing CBD keywords such as “hemp ropes” as they will not sell CBD cannabis. So, make sure to consider this before deciding which phrases you want to pursue.
2) Medium is optimal
As previously mentioned, short phrases are the most lucrative ones, but the odds of ranking for them is slim to none.
Some experts suggest that you go with longer phrases. However, our cannabis marketing experts suggest that you try and optimize medium-sized phrases (3 to 4 words).
They are somewhere between long and short phrases, and they are meant to bring enough traffic to justify the effort.
At the same time, it is more likely you will be able to rank for them as they are not that focused.
3) Finding the actual difficulty
The best optimization experts are able to find the perfect CBD keywords that go against general rules of optimization.
These key phrases are very rare, but if you’re able to find them, you will be able to get much better results than you would otherwise.
These search terms have an extremely high number of searches while having low difficulty. It is a specific situation, but it does happen sometimes.
If you are able to find some of these, you will be able to drive highly qualified leads to your site without too much effort.
4) Using the right tools
If you want to do a job right, you will need the right tools. Keyword optimization (and SEO in general) are highly dependent on SEO tools.
The tools are great if you want to find keyword difficulty as well as keyword volume.
Keep in mind that these numbers are often approximation; it is really hard to determine some of these figures as Google itself doesn’t give us the precise data.
However, even if you have an approximation, you will be able to make an educated guess and pursue the right CBD keywords.
Online marketing is the best way to promote any business nowadays. This is especially true for marijuana.
Given that the CBD market is relatively underdeveloped, there is still a lot of room to grow. By investing heavily in strategies such as SEO, you can quickly put your company on the map.
Like anything else on the web, you can micromanage all of the company’s promotional activities. However, due to the sensitive nature of SEO, we suggest that you hire one of the reputable cannabis marketing companies.
If you want, you can give us a call, and we will do our best to grow your CBD business!