Are you thinking of whether you should get CBD business cards for your company or not? Then you need to read this article!
As you probably know, the CBD industry is developing at a very rapid pace.
This expansion has to do with improved regulation and new laws meant to facilitate the manufacturing and sales of CBD items. In addition, many countries are trying to legalize these products as they provide unique financial and health benefits for society.
As the industry becomes more developed, it resembles some of the more traditional sectors. For the longest time, CBD companies had to hide from the government, selling their items in semi-legal conditions.
This is no longer the case. Now, you can easily buy and sell cannabidiol, like you would any other product.
The change of rules allows cannabis companies to become more mainstream. While most marketing channels are still forbidden for CBD organizations, there are always promotional methods that can be utilized.
For example, you can use CBD business cards to leave a good impression during meetings with potential partners and clients.
Why are CBD business cards so important?
Although the cannabis marketing landscape is rapidly changing, there are still a lot of issues that CBD companies have to deal with.
Depending on where you live, you cannot rely on public marketing channels such as billboards, panels, and such. It is still forbidden to advertise cannabidiol in the open in most countries.
This makes sense as countries like Australia and the US have just legalized CBD in the last few years. However, government experts still have certain reservations regarding these products. This is why we’re limited in terms of possible marketing options.
Things are even trickier when it comes to internet marketing.
Given that most CBD companies operate exclusively online without having a dispensary, marketing channels such as Facebook, YouTube, and Google are crucial for project success.
Unfortunately, most popular web platforms do not allow CBD pay-per-click ads. Although cannabidiol is entirely different from regular marijuana, it is still treated as a cannabis-derived product, which is a controlled substance.
It is crucial to utilize any method that would promote your brand with all that being said. Besides advertising on other cannabis websites, you should try your best to leave an impression whenever you can.
This is where CBD business cards come into play. Not only can you leave a good first impression with a lovely CBD business card, but if a person keeps that card, your message can spread throughout the community.
Business cards can also help your conversion, given that they work as a constant reminder.
CBD business card best practices
Most people imagine a CBD business card as a green, jovial card that should stimulate people to smoke marijuana. Unfortunately, while this strategy may work with recreational cannabis, it is often counterproductive for CBD.
First and foremost, cannabidiol is a medical product, and it should always be presented as such. Therefore, it is essential to focus on the medical benefits, not necessarily how you feel when consuming the substance.
Without further ado, here are some of the best practices for making business cards for your CBD brand:
Make it professional
As already mentioned, CBD business cards shouldn’t be jovial. However, most people use them when dealing with potential partners, investors, and other people besides consumers.
Of course, you will also give your CBD business card to consumers, but they shouldn’t be your primary focus. With that in mind, it is much better to have a professional card that will leave a good, positive impression.
It is a medical product; after all
So, it is much better if your CBD business card associates people with health and wellbeing. Colors such as white and light blue are great options.
You can also go with other color schemes if they are not eye-poking. For example, some companies utilize black and dark blue; they are great for instilling confidence and building authority.
Anyway, when it comes to CBD, we suggest that you avoid garish green colors that are otherwise common for the cannabis industry.
Less is more
Given the message you wish to convey, it is much better if your CBD business card has less stuff. There is no need to overdo it with intricate design or excess information.
Having a big CBD logo can also be overwhelming. So when it comes to the design, you should follow similar rules as you would with the colors: make sure it is authoritative and straightforward.
CBD business cards are a great promotional tool that you should utilize as soon as possible. As one of several things available to cannabis entrepreneurs, it is an excellent way to leave an impression without breaking any law.
You will need a sound, actionable card for your business to spread your message. Unfortunately, most people make silly mistakes in this branding element, but with our tips, no way that can happen to you!