Finding the right cannabis SEO expert can be really tiresome. Given that you have limited options in terms of CBD marketing, it is very important to make the right decision.
Given that you cannot utilize social media or pay-per-click, all your advertising hopes lie in the hands of a CBD SEO expert.
Unfortunately, most cannabis owners know very little about the CBD marketing approach. This is especially true if this is your first online business.
Search engine optimization can be really tricky, and if you give this job to the wrong person, you can even endanger your website!
In this article, we will see analyze the main things you need to do in order to find the right cannabis SEO specialist.
Let’s jump right in!
What is SEO?
First of all, let’s mention a few things about SEO.
SEO or search engine optimization is a process during which a cannabis SEO consultant tries to position your website at the top of Google. Given that most people are only clicking on the first few results, by reaching the top of these pages, you are able to land more visitors and, thus, potential clients.
Search engine optimization is often regarded as one of the best online marketing methods. It stands shoulder to shoulder with social media marketing and pay-per-click.
Depending on the overall marketing strategy, this can be the optimal choice for a specific industry. However, if you wish to get the best results, it is wise to combine several approaches together.
Why is SEO important for cannabis businesses?
The biggest issue with hemp and cannabis is that most countries limit advertising. You can’t use social media and pay-per-click.
So, even if you wanted to invest big bucks into it, there isn’t such an option. In that sense, SEO stands out as perhaps the best solution.
Another thing that’s great about search engine optimization is that the results tend to stick. What do we mean by that?
If you hire a reputable cannabis SEO expert, it is likely that your positions will remain in place for a longer period of time. You won’t experience major slips.
In fact, most people regard SEO as one of the best long-term strategies for developing your brand. This is completely different from PPC (pay-per-click), where the results stop coming as soon as you stop paying.
Why do CBD companies hire a specific cannabis SEO expert?
There are a lot of considerations to be made when choosing a CBD SEO consultant. According to research, here are some of the main factors impacting the search process:
- 45% of companies base their decision on word of mouth
- 40% of companies base their decision on the expertise of the CBD SEO expert
- The other factors include past performance, location, price, specialization, etc.
In a nutshell, CBD company is more likely to hire a weed SEO expert based on the trust and the knowledge they’ve shown.
All other factors are less important but might play a part when making a decision.
How to choose the right CBD SEO expert?
There is a long list of things you need to check when making a decision:
Check cannabis SEO expert’s past performance
This is perhaps the easiest way to tell if someone is legit. Ask the CBD SEO consultant for additional data about the previous projects.
Although the majority of this data should be confident, the person should still be able to provide some evidence of their professionalism and results.
Needless to say, if the CBD SEO expert cannot give any data, this is a major red flag from the get-go.
Check his own site
Another thing that is often overlooked is the own website of the weed SEO experts. If they are unable to perform proper SEO for themselves, there is a slim chance they will do it for you.
However, given that amateurs can’t tell the difference between an optimized and unoptimized site, we suggest that you hire another CBD SEO consultant who would perform this checkup for you.
However, keep in mind there is a risk they won’t give you proper data (if they want to snatch you as a client).
Ask their clients
Although checking past performance is great and can tell you a great deal about the CBD SEO expert’s knowledge, that doesn’t mean they’re easy to work with.
Their previous employers might’ve had some major issues when cooperating with this person. So, it is much better to interview them and ask them a few questions.
Are they good at communicating? What about transparency?
There is a good chance you will have weekly or monthly calls with your cannabis SEO professional. In order to be more efficient, it is much better to have a transparent partner.
Communication between the two of you is also very important. If a person is not able to convey ideas and explain processes, it will be much harder for you to keep up with what’s happening, which might cause issues down the line.
Avoid cheap companies and services
When it comes to SEO marketing, you need to avoid doing business with the cheapest professional. While getting a discount is great, you shouldn’t measure a company based on their pricing.
On the other hand, if a marketing consultant is really expensive, that doesn’t necessarily mean they will provide better service compared to a weed SEO expert who is within the medium price range.
Avoid black hat cannabis SEO experts
Given there is a limited choice of options when it comes to CBD marketing, some companies are willing to try almost anything that would yield results.
This is why some organizations are even willing to hire a black hat cannabis SEO expert. These professionals work by ruining the competition’s website. But, we strongly suggest against hiring one of these individuals.
As long as you’re following these tips, you should be able to find the optimal weed SEO expert who will fulfill all your needs. Take your time, don’t skip steps, and you will manage just fine!