Is your CBD business located in Canada? If so, you’ll love these 13 tips for cannabis SEO in Canada.
The cannabis industry in Canada is still suffering from numerous issues. Besides the fact that the market is not regulated the way it is supposed to, there are numerous barriers preventing companies from advertising the way they want.
In order for your pages to start ranking, you need to have a well-optimized website, lots of great content, and to invest continuously in links.
Why is cannabis SEO in Canada the only way?
Cannabis SEO in Canada or search engine optimization is a very complex activity that requires you to perform lots of smaller and bigger tasks along the way.
Numerous things can go wrong, which is why we’ve created this compilation of valuable tips that should help you along the way!
Content creation tips
Content is the backbone of every optimization process. If you don’t have a specific type of article on the website, you simply won’t have the opportunity to rank for that particular phrase.
These posts need to be well optimized for Google. Every sentence, every dot, has its significance for its algorithm. Here are some of the things that you need to pay attention to:
Focus on medium-tail keywords
The process of content creation starts by finding the right phrases. The rule of the thumb is, the longer the keyword, the easier it gets to optimize for it. Unfortunately, using a very long-phrase can backfire as you won’t get enough monthly searches.
So, experts recommend that you start the content creation process by performing keyword research for CBD. By finding the right, medium-tail keywords, you will have a list of phrases that you can optimize and that has just enough volume to justify the effort.
Cannabis SEO in Canada starts with your page title
Out of all the elements on a page, the title is the most important thing. This element allows Google to determine what’s the post all about.
It needs to have your main keyword, but at the same time, it should be interesting enough for people to click on it.
A lot of website owners don’t realize the importance of a good meta description. It is a snippet that will show within Google, just below the title. The importance of meta description is that it provides additional info to a user.
Like with the title, you will need to have the main phrase within the description. The snippet should be shorter so that it can fit into limited, allocated space.
Headers and their placement
When “reading” the content, Google bots will go through all the sentences and words that you wrote. Each one of them will have a certain significance, and it will help determine how the post is related to various keywords.
Among others, they will also analyze headers. These elements hold a bit higher value than the regular sentences.
Also, they are crucial for user experience. Breaking down your post into several sections will make it look better, but it will also provide benefits for ranking.
Internal and external hyperlinks
Links from other websites to your own, as well as links from one page to another, hold major significance for search engines. In fact, they might be the most important ranking factor.
Getting a link from a reputable website is very hard but, when you do get it, this will show Google that your pages are really good and provide amazing information.
Internal links help you connect different pages of your website. By using them, you can point to an important page from several less relevant ones. This is how you establish hierarchy.
Indexing SEO tips
In order for content to be seen by Google, it needs to be crawled by its robots. They should get to your page and go through articles and other stuff so that Google can decipher them and show them to the end-user.
Oftentimes, people are unable to get any results for their pages because Google’s robots haven’t properly crawled them. In other words, the search engine doesn’t even know that you exist. Luckily, this is something you can easily fix:
Perform a quick indexation test
In order to see if a page is indexed, you can perform a quick test. You can do this by using the function site:(your website name).com.
You will see the number of pages that Google sees, and you can compare this info with the actual number of pages. If there is some discrepancy, this can indicate that you have duplicate content or that Google hasn’t indexed some of your articles in the first place.
Check social links
Every website nowadays has links to its social accounts. They are incredibly important as they allow customers to connect with your company in an additional way. Besides importance for users, these social links also increase the odds of being indexed.
While the RSS feed is no longer important for readers as it was years ago, it holds major significance for Google bots. If the search engine is able to find the feed, this can lead to additional links.
Mobile and speed are mandatory for your cannabis SEO in Canada
Mobile optimization and speed of the website have become crucial for cannabis SEO in Canada. Google and some other search engines are placing emphasis on these two things because they want to ensure the best possible user experience:
Being optimized for a mobile device is an essential thing nowadays. The majority of web users utilize a mobile phone to access various websites.
If that website isn’t opening properly, or if there are some errors when you use a mobile phone, a person will quickly bounce from the page. Basically, Google doesn’t want to promote sites that cannot be opened on the phones, and they will downgrade their states immediately.
Given everything that was said about mobile phones and optimization, it isn’t shocking that Google also places emphasis on website speed. This refers to how quickly a page opens.
Fast sites will get a major boost from Google. To be precise, they won’t be downgraded. You need to have a website where every page will open within a second or two. The longer person waits, the worse for you and your rankings.
A website can be slow due to numerous things, but it usually comes down to images and other heavy elements that are preventing it from opening quickly.
Anyway, these are the 13 tips that should help you perform SEO for cannabis in Canada. Hopefully, they will help you reach top spots on Google!
If you have any additional questions, make sure to contact us!