Is your CBD business located in Canada? If so, you’ll love these 13 tips for cannabis SEO in Canada.
The cannabis industry in Canada is still suffering from numerous issues. Besides the fact that the market is not regulated the way it is supposed to, multiple barriers prevent companies from advertising the way they want.
For your pages to start ranking, you need to have a well-optimized website, lots of great content and invest continuously in links.
Why is cannabis SEO in Canada the only way?
Cannabis SEO in Canada or search engine optimization is a very complex activity that requires you to perform lots of smaller and bigger tasks along the way.
Numerous things can go wrong, which is why we’ve created this compilation of valuable tips that should help you along the way!
Content creation tips
Content is the backbone of every optimization process. If you don’t have a specific type of article on the website, you simply won’t have the opportunity to rank for that particular phrase.
These posts need to be well optimized for Google. Every sentence, every dot, has its significance for its algorithm. Here are some of the things that you need to pay attention to:
1. Focus on medium-tail keywords
The process of content creation starts by finding the right phrases. The rule of the thumb is that the longer the keyword, the easier it gets to optimize and rank for it. Unfortunately, using a very long phrase can backfire as you won’t get enough monthly searches.
So, experts recommend that you start the content creation process by performing keyword research for CBD. By finding the right, medium-tail keywords, you will have a list of phrases that you can optimize and have just enough volume to justify the effort.
2. Cannabis SEO in Canada starts with your page title
Out of all the elements on a page, the title is super important. This element allows Google to determine what’s the post all about.
It needs to have your main keyword, but at the same time, it should be attractive enough for people to click on it.
3. Meta description
Many website owners don’t realize the importance of a good meta description. It is a snippet that will show within Google, just below the title. The meta description is important because it provides additional info to a user.
You will need to have the main phrase within the description as with the title. The snippet should be shorter to fit into limited, allocated space.
4. Headers and their placement
When “reading” the content, Google bots will go through all the sentences and words that you wrote. Each one of them will have a certain significance, and it will help determine how the post is related to various keywords.
Among others, they will also analyze headers. These elements hold a bit higher value than the regular sentences.
Also, they are crucial for user experience. Breaking down your post into several sections will make it look better, but it will also benefit ranking.
5. Internal and external hyperlinks
Links from other websites to your own and links from one page to another hold major significance for search engines. In fact, they might be the most important ranking factor.
Getting a link from a reputable website is very hard, but this will show Google that your pages are outstanding and provide fantastic information when you do get it.
Internal links help you connect different pages of your website. For example, you can point to a significant page from several less relevant ones by using them. This is how you establish hierarchy.
Indexing SEO tips
In order for content to be seen by Google, it needs to be crawled by its robots. So they should get to your page and go through articles and other stuff so that Google can decipher them and show them to the end-user.
Often, people cannot get any results for their pages because Google’s robots haven’t properly crawled them. In other words, the search engine doesn’t even know that you exist. Luckily, this is something you can easily fix:
1. Perform a quick indexation test
You can perform a quick test to see if a page is indexed by using the function site:(your website name).com.
You will see the number of pages that Google sees, and you can compare this info with the actual number of pages. If there is some discrepancy, this can indicate that you have duplicate content or that Google hasn’t indexed some of your articles in the first place.
2. Check social links
Every website nowadays has links to its social accounts. They are vital as they allow customers to connect with your company in an additional way. Besides importance for users, these social links also increase the odds of being indexed.
3. RSS Feed
While the RSS feed is no longer critical for readers as it was years ago, it holds major significance for Google bots. If the search engine can find the feed, this can lead to additional links.
Mobile and speed are mandatory for your cannabis SEO in Canada
Mobile optimization and speed of the website have become crucial for cannabis SEO in Canada. Google and some other search engines are emphasizing these two things because they want to ensure the best possible user experience:
1. Mobile optimization
Being optimized for a mobile device is an essential thing nowadays. The majority of web users utilize a mobile phone to access various websites.
If that website isn’t opening properly, or if there are some errors when you use a mobile phone, a person will quickly bounce from the page.
Basically, Google doesn’t want to promote sites that cannot be opened on the phones, and they will downgrade their states immediately.
2. Website speed
Given everything said about mobile phones and optimization, it isn’t shocking that Google also emphasizes website speed. This refers to how quickly a page opens.
Fast sites will get a major boost from Google. To be precise, they won’t be downgraded.
You need to have a website where every page will open within a second or two. The longer person waits, the worse for you and your rankings.
A website can be slow due to numerous things, but it usually comes down to images and other heavy elements preventing it from opening quickly.
Anyway, these are the 13 tips that should help you perform SEO for cannabis in Canada. Hopefully, they will help you reach top spots on Google!
If you have any additional questions, make sure to contact us!