It is hard to determine the best cannabis marketing agency in the US. Besides the main factors like quality and price, we have to look for a CBD marketing company that fits our needs.
The US cannabis market is very fragmented, given the fact that each state has its own laws. Furthermore, selling these products is prohibited in some regions.
This also makes it harder to categorize various marketing companies. However, that doesn’t mean it’s impossible.
As long as you perform due diligence, you can find a cannabis marketing agency that has good performance, affordable prices, and can fit your needs.
Without further ado, here are some of the main things you need to consider when hiring marketing experts for your cannabusiness.
Marketing limitations within the cannabis industry
Before looking for a cannabis marketing agency, you need to consider the innate limitations that are currently plaguing the cannabis industry.
As already mentioned, this product is not legal in all American states. Yes, the majority of states allow medical marijuana in 2020, but there are a lot of limitations to this.
Furthermore, recreational cannabis is still illegal in most places. Everything becomes even more complicated if you’re an international business, given that cannabis is not a widely accepted product.
Lack of universal acceptance, laws, and regulations complicates things on a marketing level. There is a very small number of marketing channels that you can pursue.
For example, SMM or social media marketing is almost unfeasible as most social networks are banning cannabis-related content and posters. Unless your content is strictly educational (and even then), your account will instantly get flagged and deleted.
The same goes for pay-per-click.
So, that leaves us with SEO (search engine optimization) as the best way of promoting your cannabis business online.
Why is SEO excluded?
Well, it’s not that search engine optimization is excluded; it’s just that you cannot control it.
Google and other search engine exist so they can provide users with fresh and relevant information. While you cannot promote illicit substances through them, you can still post articles, which are the basic source of information. By optimizing your site, and all pages on that website, you are able to increase their rankings in Google search engine.
So, it is not as if you’re paying for ads. It’s just that you’re making your information more relevant for readers.
Even if these readers are not necessarily your customers, they are likely to check other content on site. Once they reach your selling pages, you will be able to convert them and make a profit.
In other words, if you’re looking for a good marketing company, you should focus on organizations that are good at SEO, for example, companies like ours.
Main factors to consider when choosing a cannabis marketing agency
Here are the main things you need to consider when choosing marketing support:
- Are they focused on SEO?
As mentioned, search engine optimization is the best way to promote any online cannabis business. Although there are some people who claim they can get results through social media, this is far from true. Social media marketing is not a long-term option and will provide limited results at best. For the time being, your best bet is SEO, and thus, it is best if you hire a company that has experience working with this marketing channel.
- Can they do other things?
Due to limitations, an all-in-one cannabis marketing agency is very different from some other all-in-one marketing companies. However, it is still better to hire a company that can build your site, perform email outreach, connect with other cannabis experts via social media, create your digital identity, and perform all these other small things. Keep in mind that paid advertising will probably become an option once CBD becomes more regulated, so it is good to hire a company that could seamlessly transition to other activities.
- What is their pricing?
Given what’s at stake, you should hire the cheapest option. SEO cannabis agencies require full access to your website, which can go two ways: they will either create an awesome, well-optimized blog, or they will get you in a lot of trouble, potentially destroying the website. The common initial pricing for SEO agencies is $1,000 (monthly fees), and it can all the way up to $10,000 and more. Sometimes, you can negotiate a lower price, but you should be careful if the price is too low. Due to optimization costs, no one can provide quality work if the price is too low.
- How do they communicate with clients?
Marketing is an integral part of every company. Even if you’re outsourcing the service, you probably want to know what’s going on. The best cannabis SEO companies are very responsive, and they are prepared to adjust according to clients’ needs. The website is crucial for any modern company as it gives them a window into the world. If you give someone access to it, you probably expect that they’ll keep you in the loop. Good marketing companies are usually willing to answer all their clients’ questions and send monthly reports. Transparency is the name of the game, so make sure to find a cannabis marketing agency that is easy to work with.
- Do they look authoritative enough?
The basic presumption is that a cannabis company will be able to optimize its pages. Of course, that doesn’t mean they will have the top spot for every phrase, but it is reasonable to expect they will be strong enough to rank for certain keywords. Even if their site is not on the top of Google, make sure they are authoritative and that they followers. You can easily check the company’s social media numbers and see how they’re perceived within the community. If a lot of people have nice things to say about them, this is a surefire sign that they’re good at their job.
- Do they specialize in cannabis?
You might not think that this is a big deal, but it is very important for a company to specialize in a certain product or service. Marketing companies that are completely dedicated to the cannabis industry are more likely to yield positive results. In order to optimize for a certain phrase, it is much better if an SEO expert has experience working within an industry or niche. This gives them a major competitive advantage. Furthermore, companies that have already shown good results with other cannabis companies are more likely to help you as well.
5 Best cannabis marketing agencies
Based on all of the previously mentioned parameters, we give you a list of the best cannabis companies in the world!
CBD Advertising Agency
When talking about quality, it doesn’t get better than CBD Advertising Agency. Although this is a relatively new industry, our company has extensive experience working with cannabis clients.
If that wasn’t good enough, we’ve been providing SEO services since 2015. No matter what you need, CBD Advertising Agency can help you.
We provide cannabis marketing services such as content writing, search engine optimization, on-page SEO, off-page SEO, keyword research, and competitive analysis.
Our company offers 3 different flexible plans, which are ideal for all cannabis entrepreneurs regardless of their company size.
Cola Digital is another established name within the industry. What’s interesting is that the company focuses on paid ads for ancillary businesses.
They usually work with cannabis software companies, other marketing agencies, various financial organizations, cannabis packaging firms, and so on. According to management, they focus on dispensary marketing, website creation and optimization, search engine optimization, etc.
Cola digital is probably the biggest Canadian firm of this type, and they can provide awesome SEO services to all marijuana entrepreneurs.
While PufCreative is not the oldest and most reputable company within the industry, they provide great services.
They have all-in-one packages that will take care of all your needs. For example, they’re offering cannabis graphic design, marijuana branding, and logo design, website creation and development, social media management, email marketing for dispensaries, packaging design, and SEO.
What sets them apart are their amazing graphic solutions. They can create a superb visual identity for your brand that will leave a good impression on new site visitors.
Hailing from Denver, Colorado, Cannabrand is a marketing and consultancy agency. They primarily work with other Colorado cannabis companies, but they also have a lot of clients outside of the state.
In fact, they’re probably the best option if you need cannabis consultancy. Their main focus is on operational controls, investor relations, go-to-market product strategies, and startup and expansion services.
That being said, they are a good solution for larger entities that want to expand their product line or to acquire additional financing.
The Cannabiz Agency
The Cannabiz Agency is a subsidiary of Fandom Marketing. With that being said, you can expect really good service. Although SEO is not their focal point, they can provide you great design solutions, local advertising, marketing automation, etc.
One thing that makes them unique within this field is their large collection of royalty-free marijuana images. The Cannabiz Agency specializes in WordPress sites and is very proficient with various eCommerce platforms.
There are a lot of things that can be regarded as cannabis marketing. When using the term, most people refer to online or digital marketing.
Web presence is crucial for any company that wants to increase its influence and potentially make a profit through online sales. Although having a brick-and-mortar dispensary will always be profitable (based on the current market trends), we cannot neglect the potential that the internet gives us.
SEO is the name of the game right now. But, you will need to pay for some additional services if you want everything to run smoothly. You will likely need a good website that will convert readers into customers, an amazing logo and visual identity, a PR team, and a social media team.
All of this costs money. However, if you’re able to find the right search engine optimization expert, he can perform all these tasks for you.
More often than not, you can negotiate these additional services as a part of a major package. Keep in mind that every cannabis marketing agency is connected to other web professionals, and they can give you a wholesome, all-in-one offer at a reasonable price.
Of course, we suggest that you start with the companies on the list!