Can You Advertise CBD on Google? What about Dispensaries?

Nikolay Stoyanov

January 5, 2022

If you’re a marijuana grower, you’ve probably considered various channels of advertising cannabis on Google and Bing. But can you advertise CBD on Google?

As you well know, most companies are focusing their efforts online as the quickest and simplest way of selling marijuana.

Unfortunately, due to the nature of the product, we have limited options at our disposal.

What’s the issue with cannabis brands and search engines?

The popular social platforms and search engines are unwilling to cooperate with the cannabis industry even though these products are slowly regarded as medicines.

The main issue is the lack of global recognition and a unified system that would help us categorize the item.

The growers usually consider advertising CBD on Google and Bing. But, there are certain issues with that.

Read this article to learn more about these search engines and how you can work around them.

Can You Advertise CBD on Google and Bing? What about dispensaries?

The main issue with cannabis is the way we perceive them.

For example, the term marijuana can refer to both psychedelic substances and the medicine known as CBD cannabis. That poses a major issue in itself.

Although more countries are embracing medical marijuana, it is still hard to distinguish because of different legal frameworks in different countries.

For example, there are states and countries where cannabis is completely legal. So, even if you advertise CBD on Google, you can drive traffic to your site to sell regular marijuana.

It also makes it hard to advertise on search engines and FacebookInstagramTwitter, and other platforms, as they are social in nature. The only way to work around it is if everyone accepts marijuana as a product.

In a nutshell, Google and Bing don’t allow paid cannabis ads (otherwise known as PPC or pay-per-click)

Is there an alternative way of advertising CBD on Google in Bing?

The answer is both yes and no.

You can’t pay an ad, but you can optimize your results. If you hire a reputable cannabis marketing company, you will get the necessary results.

The way to go is through search engine optimization and content marketing.

Now, let’s check some pros and cons if you do decide to go with this marketing approach.

What is cannabis SEO?

The marijuana marketing experts refer to marijuana SEO as more organic traffic.

Unlike Google or Bing PPC, SEO is a long-term project. It takes time to optimize your pages and get to the top of the biggest search engines.

However, once you’re on the top of Google, it will be tough to fall back down. So, naturally, your site may lose its rankings in time, but it takes a lot of time to do so.

5 main features of cannabis SEO

  • It is a time-consuming process, unlike pay-per-click, where you simply bid for an ad.
  • The benefits will outweigh those of PPC by far.
  • In a way, it will help you build your brand, making the site more reputable.
  • SEO is outstanding for cannabis as the industry is not that developed, and smaller companies can penetrate the fast-growing market
  • It is the optimal way of advertising a CBD company at the moment.

SEO does have its flaws.

As mentioned, it takes time to kick in. Some companies will not have that time.

Keep in mind that most marijuana growers invest heavily in their businesses. However, they have debts to pay, and they simply cannot tap in place.

The regular ads would provide them with an optimal solution. But, alas, the leading advertisers are unwilling to promote cannabis through their platforms.

Should you hire a cannabis advertising company?

Many growers believe that it’s easy running their own ads, social media accounts, and site optimization.

Unfortunately, this cannot be farther from the truth.

If you wish to pursue these methods seriously, hiring a cannabis SEO company such as ours is necessary.

Here are five of the reasons why you should do it:

  • If you don’t do it the right way, SEO can stifle your site and make things worse than they are
  • Cannabis marketing experts are good at reputation management. Small mistakes can be costly, especially if you don’t know how to behave on social networks correctly.
  • You will have much better content on your marijuana website.
  • The sales will increase significantly as SEO traffic has high conversion rates if you target the right CBD keywords.
  • It will set up a sound basis for all other marketing efforts.

In a way, you have to consider the positives and the negatives.

Cannabis growers who have limited experience with marketing can totally sink their brand by making some wrong moves.

That being said, no matter what you’re doing to promote a marijuana company, there are potential risks attached to it.

With a CBD marketing expert, you can mitigate those risks.

To wrap it all up

Now you know the answer to the question can you advertise CBD on Google and Bing.

Although the traditional ads will not work on these 2 major search engines, you can implement other marketing methods.

Search engine optimization is certainly the best way to go about things.

It is a long-term project that will put you on the top, and we definitely think you should consider it!

Do you have any questions? Would you like to request a quote? Then, click the button below and send us an email!

Frequently Asked Questions