If you’re a marijuana grower, you’ve probably considered various channels of advertising cannabis on Google and Bing. But can you advertise CBD on Google?
As you well know, most companies are focusing their efforts online as the quickest and simplest way of selling marijuana.
Unfortunately, due to the nature of the product, we have limited options at our disposal.
What’s the issue with cannabis brands and search engines?
The popular social platforms and search engines are unwilling to cooperate with the cannabis industry even though these products are slowly regarded as medicines.
The main issue is the lack of global recognition and a unified system that would help us categorize the item.
The growers usually consider advertising CBD on Google and Bing. But, there are certain issues with that.
Read this article to learn more about these search engines and how you can work around them.
Can You Advertise CBD and Dispensaries on Google and Bing
The main issue with cannabis is the way we perceive them.
For example, the term marijuana can refer to both psychedelic substances as well as the medicine known as CBD cannabis. That poses a major issue in itself.
Although there are more countries embracing medical marijuana, it is still hard to make a distinction because of different legal frameworks in different countries.
For example, there are states and countries where cannabis is totally legal. So, even if you advertise CBD on Google, you can drive traffic to your site that would sell regular marijuana.
It also makes it hard to advertise on search engines, as well as Facebook, Instagram, Twitter, and other platforms as they are social in nature. The only way to work around it is if everyone accepted marijuana as a product.
In a nutshell, Google and Bing don’t allow paid cannabis ads (otherwise known as PPC or pay-per-click)
Is there an alternative way of advertising CBD on Google in Bing?
The answer is both yes and no.
You can’t pay an ad, but you are able to optimize your results. If you hire a reputable cannabis marketing company, you will be able to get the necessary results.
The way to go is through search engine optimization and content marketing.
Now, let’s check some pros and cons if you do decide to go with this marketing approach.
What is cannabis SEO?
The marijuana marketing experts refer to marijuana SEO as organic traffic.
Unlike Google or Bing PPC, SEO is a long-term project. It takes time to optimize your pages and get to the top of the biggest search engines.
However, once you’re on the top of Google, it will be really hard to fall down. Naturally, your site may lose its rankings in time, but it takes a lot of time to do so.
5 main features of cannabis SEO
- It is a time-consuming process unlike pay-per-click where you simply bid for an ad
- The benefits will outweigh those of PPC by far
- In a way, it will help you build your brand making the site more reputable
- SEO is amazing for cannabis as the industry is not that developed and smaller companies are able to penetrate the fast-growing market
- It is the optimal way of advertising a CBD company at the moment
SEO does have its flaws.
As mentioned, it takes time to kick in. Some companies will not have that time.
Keep in mind that most marijuana growers invest heavily in their business. They have debts to pay, and they simply cannot tap in place.
The regular ads would provide them with an optimal solution. Alas, the main advertisers are unwilling to promote cannabis through their platforms.
Should you hire a cannabis advertising company?
A lot of growers believe that it’s easy running their own ads, social media accounts, and site optimization.
This cannot be farther from the truth.
If you wish to seriously pursue these methods, it is necessary to hire a cannabis SEO company such as ours.
Here are five of the reasons why you should do it:
- If you don’t do it the right way, SEO can stifle your site and make things worse than they are
- Cannabis marketing experts are good at reputation management. Small mistakes can be costly especially if you don’t know how to properly behave on social networks
- You will have much better content on your marijuana website
- The sales will increase significantly as SEO traffic has high conversion rates if you target the right CBD keywords
- It will set up a good basis for all other marketing efforts
In a way, you have to consider not only the positives but also the negatives.
Cannabis growers who have limited experience with marketing can totally sink their brand by making some wrong moves.
That being said, no matter what you’re doing to promote a marijuana company, there are potential risks attached to it.
With a CBD marketing expert, you are able to mitigate those risks.
To wrap it all up
Now you know the answer to the question can you advertise CBD on Google and Bing.
Although the traditional ads will not work on these 2 major search engines, there are other marketing methods you can implement.
Search engine optimization is definitely the best way to go about things.
It is a long-term project that will put you on the top, and we definitely think you should consider it!